Privacy Policy
Sofreh Kitchen & Grill DMCC — Effective date: 14 October 2026
Who this notice covers
This notice explains the use of personal information in connection with sofrehdubai.com and our direct online ordering service. Sofreh Kitchen & Grill DMCC is located at X1 Tower, Cluster X, Jumeirah Lake Towers (JLT), Dubai, United Arab Emirates. Separate ordering platforms and websites have their own privacy notices.
Information used for orders and support
When you order, create an account or contact us, the information involved can include your name, phone number, email address, delivery address, order items, delivery instructions, payment status and transaction references, loyalty activity and messages you send us. We use this information to process and deliver orders, communicate order updates, handle payment or refund enquiries, respond to support requests and administer loyalty benefits.
Only provide information needed for your request. Do not send card numbers, security codes, passwords or one-time codes through email, order notes or WhatsApp. If you tell us about an allergy or dietary requirement, that information is used to address your food request; please contact the restaurant before ordering to confirm whether it can be accommodated.
Website information, cookies and analytics
Our website uses cookies and similar technologies for website functionality and for analytics and advertising measurement. Depending on your interaction, device settings and the services loaded, information can include browser and device details, IP address, pages viewed, referring sources, clicks, session activity and shopping events.
- LimeTray: provides the website and online ordering platform.
- Google Analytics and Google advertising tools: help measure website use and advertising results. Google Tag Manager manages website tags. See Google's Privacy Policy.
- Meta Pixel: measures website activity for advertising measurement and audience purposes. See Meta's Privacy Policy.
- Microsoft Clarity: helps us understand interactions through usage metrics, heatmaps and session replay. Clarity uses cookies and similar technologies to collect interaction and device data. Microsoft also processes this information for its own purposes as described in the Microsoft Privacy Statement, including advertising and improving its products.
- Social features: opening our Instagram content can load an Elfsight widget and social media content. Following social links or contacting us through WhatsApp also involves the relevant service's privacy practices.
Who may receive information
Order information is used by the restaurant team and the service providers involved in fulfilling your request, such as our ordering platform, delivery providers and payment services. Website analytics and advertising providers receive information through the tools described above. Information may also need to be provided to competent authorities where legally required or to address fraud, disputes or security incidents. Providers may process information outside the UAE; their privacy notices explain their own processing practices.
Your choices and requests
You can manage or delete cookies through your browser settings and use the privacy and advertising controls offered by Google, Meta and Microsoft. Blocking cookies can affect login, cart or other website functions. Browser controls may not stop every form of data processing.
To ask about information held by Sofreh, request access, correction or deletion, withdraw consent where processing relies on consent, or raise a privacy concern, email sofrehjlt@yahoo.com. We may need to verify your identity before responding. Requests are handled subject to applicable law and any records we must retain. Please send only the details needed to identify your request, rather than sensitive identity documents unless specifically requested through an appropriate channel.
You can also contact us to stop promotional messages from Sofreh. Order-related and service messages may still be needed to fulfil an existing order. For messages sent by a third-party platform, use that platform's preference or unsubscribe options.
Retention and security
The appropriate retention period depends on the type of record, order fulfilment, customer support, accounting and legal obligations, dispute resolution and the settings or policies of the provider concerned. Contact us for information about a specific record or a deletion request. No website or method of electronic transmission can guarantee absolute security; keep account credentials private and report suspected misuse promptly.
Updates and contact
We will publish updates to this notice on this page with an effective date. For privacy questions, contact Sofreh Kitchen & Grill DMCC at sofrehjlt@yahoo.com or +971 4 878 6516.